real milk, authentic recipes
Develop a social campaign on Meta that drives consideration and purchase intent of Lactaid products for the Hispanic audience. Our challenge was to grow HH penetration among the Hispanic lactose-intolerant consumer who does not think Lactaid is real dairy and therefore may not deliver the delicious taste of other real dairy products in their favorite dishes that they enjoy with their family.
Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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